The development of regional brands discussed

Bukhara State Technical University hosted events as part of the 100 New Brands Project, initiated by the Ministry of Justice of the Republic of Uzbekistan, in collaboration with the World Intellectual Property Organization, the Chamber of Commerce and Industry of Uzbekistan, Samarkand and Bukhara regional hokimiyats, as well as the International Trademark Association, the Turkish Patent and Trademark Office.

Responsible officials from the Ministry of Justice of the Republic of Uzbekistan, regional hokimiyats of Samarkand and Bukhara, international and national experts, representatives of successful local brands, design agencies, and evaluation organizations attended the event.

This project aims to develop territorial brands, support small and medium-sized businesses, enhance entrepreneurs’ legal understanding, and increase the export potential of local products.

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Photos by Tohir Istatov, UzA