Bukhara and Khiva's gastronomy will be showcased to Russian TV viewers
Uzbekistan's gastronomic traditions, the richness of its national cuisine, and the cultural heritage of its ancient cities will be the focus of new episodes of the popular Russian TV project “Chefs on Wheels”. The Channel One shooting team will visit Bukhara and Khiva with assistance from the Tourism Committee of the Republic of Uzbekistan.
The project introduces viewers to the gastronomic diversity of Russian regions and foreign destinations, revealing their identity through national cuisine, local traditions and attractions. The focus is not only on culinary features, but also on the history, culture, and tourism potential of the places visited.
The program reaches about 18 million people. New episodes will introduce Bukhara and Khiva to a broad international audience, raise awareness of these destinations, and spark greater interest in Uzbekistan’s gastronomic tourism.
Uzbekistan has already taken part in this TV project. Channel One previously aired episodes featuring Samarkand and Tashkent, showcasing the country’s culinary traditions and tourism opportunities in these cities.
Aziza Alimova, UzA