It is for a reason that Paris, France, is considered the city of art, history, fashion, and culture.

This city, recognized as France’s cultural center, presents musical programs to local and foreign citizens and holds exciting and entertaining festivals and conferences. This is important because it creates an endless mood in people’s hearts.

France, a country that has captivated the world with its crisp baguettes, elegant champagne, luxurious berets, and the iconic Eiffel Tower, is much more than these symbols. It is a cultural powerhouse, home to unique art, fashion weeks, distinctive clothing styles, and world-renowned brands. It has nurtured countless talented individuals who have left an indelible mark on their respective fields, making France a beacon of creativity and innovation.

Today, we can’t help but recognize famous French brands. These brands are said to be “the best of the best” in France and worldwide. It is no exaggeration to say that the Paris Fashion Week in the country’s capital and the brands presented in it will become the most essential theme of the year.

One such famous and well-known brand is Bonpoint. Founded in 1975 by Marie France Cohen, one of the most famous French children’s clothing brands, Bonpoint has opened more than 80 boutiques worldwide. In particular, the company’s second branch officially opened yesterday in our capital, Tashkent.

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Located in the prestigious Tashkent City Mall shopping and entertainment center, Bonpoint is a unique brand that specializes in children’s clothing. The company places an unwavering emphasis on quality natural materials. “The brand’s commitment to the health and care of children’s delicate skin is unparalleled, offering only the highest-quality children’s cosmetics”, the company’s slogan proudly declares.

It should be noted that the first branch of the French children’s clothing brand Bonpoint was opened in the center of Tashkent last October.

For reference, the brand’s first boutique opened in Paris in 1972. Marie France Cohen’s refined taste and natural talent allowed her to start a successful business selling children’s clothing. The French woman’s goal was to instill a sense of style not only in her children but also in all children from a very early age.

This brand’s emergence has become a real sensation in youth and teenage fashion. The company created its design bureau and atelier. Products are made of high-quality Italian fabrics.

Inna, the brand manager, shares that the new branch was inaugurated with a grand ceremony. The primary aim of establishing a sales branch in Tashkent is to introduce the concept of style and fashion to young ones from an early age. All products are crafted from Italian fabrics, and every item is meticulously produced in the brand’s atelier, contributing to the local economy.

It is worth noting that the President of Uzbekistan has initiated several projects in collaboration with foreign entrepreneurs, including introducing prestigious international brands like Bonpoint to the country. These efforts foster comprehensive trade and promote Uzbek products in global markets.

It is for a reason that the Head of state conducts open dialogues with industrial sector entrepreneurs and business community representatives. Uzbekistan’s measures in trade and economics became the basis for the activities of the world’s most famous brands in our country, such as the French company Bonpoint.

Bekhruz Khudoyberdiyev, video by Asliddin Alijonov, UzA