The “Violence is not part of our culture” project, implemented by the Mass Media Foundation, the Ministry of Transport, and the talented designer Akhmad Sobitov and his team, received one silver and two bronze awards at the Jolbors Festival 2023.

Marketers, PR, and communications specialists from Central Asian countries participated in the event.

The project was dedicated to combating violence against women. The idea was based on the visualization of audio tracks with recordings of victims of violence screaming for help.

Each track was stylized according to popular traditional patterns (satin, adras, ikat, and others). The recordings were taken from hundreds of real videos available online or sent in by the victims themselves.

According to the Mass Media Foundation, a large-scale social event was carried out in partnership with the Ministry of Transport of the Republic of Uzbekistan. At 14 of the busiest stations and more than 70 cars of the Tashkent Metro, billboards and hundreds of posters with a QR code were placed, through which victims of violence could receive practical information about help.

Nazokat Usmanova, UzA