Training course on formation of Uzbekistan’s investment brand
Tashkent hosted an online webinar on “Investment brand of Uzbekistan", organized by CERR with the Assistance of the Embassy of Uzbekistan in the Benelux countries.
On October 14, Tashkent hosted an online webinar on “Investment brand of Uzbekistan", organized by the Center for Economic Research and Reforms (CERR) under the Administration of the President of the Republic of Uzbekistan with the Assistance of the Embassy of Uzbekistan in the Benelux countries.
It was attended by experts in mass communications and PR technologies from a number of ministries and agencies, as well as experts from leading think tanks in the country, including ISRS, IFMR, CERR, Nationwide movement “Yuksalish” and Strategy Center.
The event also included master class with a discussion of real cases. Participants discussed relevant cases and got acquainted with best international practices. The strategic session was devoted to discussion of participants' work plans, taking into account information received during trainings in coordination with international, national, regional and industry events.
Participants of the webinar got acquainted with best international experience in building a strong investment brand of the country and promoting the investment potential of Uzbekistan in the world. All the components of a successful communication campaign were analyzed.