The Embassy of Uzbekistan in Russia, together with the National PR Center under the Committee of Tourism, has published a special magazine dedicated to Uzbekistan’s tourism potential.

The publication was prepared in cooperation with the “Russian Traveler” journal. The magazine “Uzbekistan – Oriental Fairy Tale” contains detailed information about Uzbekistan’s unique routes, cultural heritage, culinary traditions, and hospitality for Russian tourists.

The publication presents an illustrated map showing the cities through which the Great Silk Road ran. These cities have become real crossroads of cultures, four of which – Samarkand, Bukhara, Khiva, and Shakhrisabz – have been declared UNESCO World Heritage Sites.

In addition, the special issue advises Russian tourists on how to spend their holidays in Uzbekistan, which resorts are worth visiting, and where they are located. The magazine notes that the Chimgan Mountains offer not only picturesque hiking in the snow-capped peaks of the Tian Shan, walnut and apple groves, and hundreds of waterfalls but also ski holidays.

Special attention is paid to recreation at the high altitude of Urungach lakes, known as jade lakes, located at an altitude of 2000 meters, 120 kilometers from Tashkent.

The Arashan lakes, at an altitude of 2,800 meters, with thermal springs, where the water temperature is +36° C all year round, and Lake Aydarkul in Jizzakh region, near which there are several interesting glamping sites, are among other impressive places.

The magazine also presents a wide range of entertainment events in Uzbekistan, from ethnocultural festivals such as Navruz and Lazgi to gastronomic festivals dedicated to traditional Uzbek cuisine, such as Gastro Bazaar and the Festival of Ice Cream and Soft Drinks MUZDAY-2024.

Sports fans can enjoy international sports competitions, and music fans can visit the festivals “Sharq Taronalari” in Samarkand and “Element” in Karakalpakstan’s Muynak.

The magazine is widely distributed not only in printed form, but also digitally through the official website and social networks of the “Russian Traveler”.

It should be noted that the number of subscribers to the “Russian Traveler” on social networks reaches 2 million people, and the magazine's official page has about 4 million monthly views.

The special edition has been issued in 10,000 copies and is distributed among the leading Russian travel operators and companies, business circles, and Moscow airports.

Aziza Alimova, UzA