In October 2021 TBC bank celebrates one year of operation in the Uzbek market and for this landmark anniversary it launches branded communication campaign "Here. Now". The campaign aims to find its own original way to understand contemporary Uzbekistan by exploring the national art, music, cuisine, innovative technology, fashion and architecture.

As a major innovative player in the region, TBC Bank not only contributes to the development of the local digital environment, but also tries to think – What is contemporary Uzbekistan? As part of the campaign "Here. Now." TBC collects information about people, famous and not so famous, who create modernity and make our every day better, devote themselves to science, creativity, art, innovation.

The heroes can be interesting individuals, people of different professions and ages – a young artist, a celebrity blogger, a legendary architect, a progressive photographer, a fashion designer reviving traditions, an inventor, and others. Blogs, photos and documentary videos based on the results of collecting information about the heroes will be posted on various platforms – in social networks, on television and city banners.

"We want to make a campaign about the people who create modern Uzbekistan and for the people who live in it. At the same time, we want to move away from the clichéd perception of our country, and disclose modern Uzbekistan from a new angle – to show it bright, innovative, original", says Kamilla Muminova, Marketing Director, TBC Uzbekistan.

Nukri Tetrashvili, Chairman of the Board of JSCB TBS Bank commented: "We are constantly developing and striving to discover something new. And our mission is to share this with our users through interesting stories, people, innovations. We want to be a part of modern Uzbekistan and we tried to express our admiration and fascination for this country in the concept of our campaign".

For info, TBC Bank has a 30-year of experience and is one of the largest banks in Georgia. Since 2016 the shares of TBC Bank are listed on the London Stock Exchange. Over the past year, the share price of TBC Bank on the London Stock Exchange has risen by 44.95%, and the value of all shares of the company is more than 1 billion U.S. dollars. (£784.14 million).

TBC Bank entered the Uzbek market in October 2020, becoming the first digital bank in the country. Today the app TBC.uz has been downloaded by more than 800 thousand people. 

Using modern technologies and innovations, TBC pursues its main goal - to make people's life easier. During the year of presence at the market of Uzbekistan TBC proved itself as a progressive bank which work is based on transparency and accessibility of services without intermediaries. Bank actively supports culture and art, and creates unique projects for youth development and innovation.

There are still many interesting and original projects ahead, the details of which are not yet disclosed.