The rich cultural and historical heritage of ancient and eternally young Bukhara, its majestic monuments and shrines, domes and minarets, keeping the secrets of centuries-old history, attract the eyes of millions of people and attract tourists and pilgrims from all over the world.

Foreign guests who visit this city return full of vivid, unforgettable impressions of what they saw.

Many local and foreign pilgrims and tourists visit the “Yetti Pir” shrine and other historical monuments located in Bukhara region.

“This is our first trip to Bukhara”, says Ms. Katherine, a guest from Italy. This is a fantastic city where everything is unique: people, local cuisine, ancient monuments. Thanks to the guide, we learned a lot of exciting things about Bukhara. I want to come here again”.

To further develop tourism potential, create favorable conditions for tourists to get acquainted with our cultural heritage, as well as expand infrastructure, new hotels, cultural, recreational and, shopping, and entertainment centers are being built, measures are being taken to improve the food system and evening recreation for tourists. Transport services are being improved, and air and railway infrastructure is being developed. Along with this, currency exchange offices are being organized, ATMs and terminals are being installed at tourist sites, and new shopping streets with gift shops and souvenir shops are appearing. Wi-Fi access is provided in busy areas where tourists gather. The Bukhara brand is promoted through the organization of advertising campaigns and various festivals. At the same time, special attention is paid to training qualified personnel for the tourism industry and developing new tourist routes.

These days, in the beautiful city of Bukhara, you can meet many tourists from India, China, the United Kingdom, Malaysia, Indonesia, Italy, and Russia. 58 percent of foreign guests come from the CIS, 20 percent from Europe, 19 percent from Asia, and 4 percent from the United States and other countries.

By the end of this year, more than 1.5 million foreign and 3.4 million domestic tourists are expected to visit the ancient and eternally young Bukhara. The average stay in the city is 3-4 days, and the average cost is 250 dollars for foreign tourists and 200 thousand UZS for local tourists.

According to statistics, the number of foreigners visiting ancient Bukhara exceeded 128 thousand in two months this year.

By the instruction of the Head of state, the necessary measures are being taken to promote the tourism potential of Bukhara region to increase the number of tourists from Indonesia, Malaysia, and Singapore. To do this, in 2023, members of the delegation led by the leadership of Bukhara region visited Indonesia. As a result, the flow of tourists from Indonesia and Malaysia to Bukhara has increased significantly.

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Zarif Komilov, UzA