Uzbekistan showcases its tourism potential at the MATTA Fair

From April 3 to 5, Uzbekistan’s national booth was showcased at Malaysia’s leading tourism exhibition, MATTA Fair, in Kuala Lumpur. The trip was organized by the Tourism Committee of the Republic of Uzbekistan and the National PR Center with support from the country’s diplomatic mission.

This event became a significant step in promoting Uzbekistan’s tourism potential and expanding international cooperation. Tour operators and representatives from the country’s tourism sector held B2B meetings with leading companies and tourism associations in Malaysia, discussing opportunities for bilateral cooperation, increasing tourist numbers, promoting investment potential, and the “Umrah Plus” program.

Visitors were shown video materials about the recently opened Islamic Civilization Center and the Imam Bukhari complex. Guests had the chance to learn more about the rich cultural heritage, history, and national cuisine. A tasting of traditional dishes, which have become a symbol of Uzbek hospitality, drew particular interest.

Aziza Alimova, UzA