MIHAS 2026: Second day highlights innovation and international cooperation
On the second day of MIHAS 2026, Malaysia International Halal Showcase featured a range of significant events such as new product launches, business meetings, and cooperation agreement signings.
Taking place at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur, this four-day event gathers global halal industry representatives, entrepreneurs, investors, and international buyers.
A key highlight on the second day was the introduction of six new halal-certified products created by Malaysian micro, small, and medium enterprises and cooperatives.
Several business agreements were also signed on the sidelines of the exhibition. In particular, Malaysia’s Tradewinds (M) Berhad and Saudi Arabia’s Tanmiah Food signed a Memorandum of Understanding to explore cooperation in the halal protein sector. The partnership covers potential investment in processing facilities, technology transfer, and exporting products to markets across the Asia-Pacific region.
Strong international participation remains a key feature of MIHAS 2026. The Philippines is represented by 12 halal-certified, export-ready companies seeking to expand the presence of Philippine halal products in Malaysia and other international markets.
Bangladeshi companies are also using MIHAS as a key platform to expand their access to the global halal market. PRAN Group, one of Bangladesh’s leading food manufacturers, is showcasing about 4,000 products at the exhibition.
Beyond food and beverages, MIHAS 2026 is placing particular emphasis on other rapidly expanding segments of the global halal economy. MIHAS Modest Fashion Week, part of this year’s program, has emerged as an important platform that brings together designers, fashion companies, and industry experts.
On September 24, the “Global Modest Consumer: Scaling Contemporary Fashion for Trade” forum explored strategies to boost production capacity, enhance business skills, and broaden the international presence of brands in the sector.
Participants noted that contemporary modest fashion is attracting growing interest among consumers across diverse cultural and religious backgrounds, making the sector an increasingly promising area for international trade.
The second day of the exhibition also demonstrated MIHAS’s continued transformation from a traditional halal food showcase into a comprehensive international business platform.
This year’s edition features around 1,700 companies showcasing their products and services across 2,400 exhibition booths, further reflecting the growing scale and international significance of MIHAS as a major platform for the global halal economy.
Utkir Alimov, UzA
Kuala-Lumpur, Malaysia
