The Chairman of the Tourism Committee Umid Shadiyev met with the CEO of the Voyage Prive Group Charles Guilhamon, in Tashkent.

The parties discussed issues of forming the image of Uzbekistan in social networks by creating a marketing and PR company to strengthen the promotion of Uzbekistan in European countries, including organizing events, exhibitions, road shows, B2B meetings, presentations on the country’s tourism potential, press tours to Uzbekistan for representatives of leading media from European countries and bloggers and cooperation with leading media brands.

Talks were held on developing transport capabilities, attracting European air carriers for flights from European countries to tourist cities of Uzbekistan, and conducting advertising campaigns with European airlines.

Following the meeting, agreements were reached between the parties on creating PR companies and the direction of tourist flows to Uzbekistan to increase the interest of European tourists, mainly using the capabilities of the Voyage Prive Group.

Mukhayyo Toshqorayeva, UzA