Uzbekistan’s tourism potential was showcased on LED screens installed on the main streets of several major German cities. As part of an information and promotional campaign, video clips highlighting the country’s cultural and tourism richness were displayed.

The project was implemented with the support of the Tourism Committee of the Republic of Uzbekistan and the Embassy of Uzbekistan in Germany. Over the course of one week, the videos were broadcast on nine screens in Berlin with a frequency of 360 to 720 showings per day, on ten screens in Düsseldorf, as well as in Munich and Stuttgart – one screen in each city, where the screenings ran for two days at 360 showings per day.

Germany ranks among the leading European countries in the number of tourists visiting Uzbekistan. Interest in the destination among German travel companies and tour operators continues to grow steadily year over year.

According to experts, this campaign enables reaching not only residents of major German cities, but also large numbers of international visitors. The project is particularly relevant during the period of active planning of tourist trips for the coming year, which enhances its effectiveness.

In the run-up to the New Year holidays, when Germany experiences a large influx of international tourists, video clips showcasing Uzbekistan’s tourism potential are expected to attract additional attention and sustain interest in the country as a promising destination.

Aziza Alimova, UzA