The Mosaicvertising project, which introduces the liberation of Tashkent mosaics from the advertising banners covering them, has been widely recognized. In particular, it won the Grand Prix of the International Festival of Creativity Ad Black Sea in Batumi, Georgia. A total of 119 projects were included in the competition’s shortlist.

It should be noted that Ad Black Sea has been held since 2015 and is popular with advertising and marketing professionals. Projects from Uzbekistan, Slovenia, Bulgaria, Armenia, Azerbaijan, Kazakhstan, Georgia and other countries are among the winners. The main prize of the festival of creativity is made of plastic collected on the Black Sea coast.

In addition, the Tashkent Mosaic Project received three gold and three bronze awards at the 13th International Advertising Festival Jolbors 2024 in Kazakhstan.

Mosaics are included in Uzbekistan's cultural heritage list at the initiative of the Art and Culture Development Foundation and the Agency for Cultural Heritage. The Department of Digital Development at Tashkent Hokimiyat has created a website about mosaics, animation, and an augmented reality mobile application.

Gulnoza Boboyeva, UzA