Tourism festivals “Uzbekistan – the Pearl of the Silk Road” are taking place in Lahore, Karachi, and Islamabad.

The events are organized by the Embassy of Uzbekistan in Pakistan in cooperation with the Committee on Tourism under the Ministry of Ecology, Environmental Protection and Climate Change of the Republic of Uzbekistan, with the assistance of the Pakistan Tourism Development Corporation.

The festivals include Pakistan’s leading travel agencies and companies, media representatives, and industry experts. During the events, guests will be informed about tourist routes in Samarkand, Bukhara, Khiva, Tashkent, Shakhrisabz, Kokand, and Akhsikent. Special attention will be paid to pilgrimage, cultural, gastronomic, and ecological tourism.

B2B business meetings will be held between tour operators in Uzbekistan and Pakistan, with the aim of developing partnerships and implementing mutually beneficial projects.

The tasting of Uzbek national cuisine will become one of the festivals’ highlights. According to organizers, the gastronomic flavor will arouse even greater interest in the country’s culture and traditions.

The festivals will continue the agreements reached during the bilateral meetings at the highest level and will bring cooperation in the tourism sector to a qualitatively new stage.

Aziza Alimova, UzA