The on-board magazine Baltic Outlook, the only aviation publication in Latvia and the official magazine of airBaltic, published an article entitled “Welcome to Uzbekistan”.
Baltic Outlook is one of the most popular travel magazines in the country and introduces readers to the history, culture, traditions, and tourism potential of various countries. The publication is distributed to passengers at Riga International Airport and on the airline’s flights to more than 40 destinations in Europe and the Middle East, including Germany, France, Italy, Spain, Türkiye, and the UAE.
The publication focuses on Uzbekistan’s key tourist destinations, the characteristics of the national cuisine, the conditions for foreign travelers, and the country’s unique historical and cultural heritage. Special attention is paid to the use of modern interactive solutions, particularly QR codes, which enable users to switch from printed content to digital travel platforms and access additional materials, including video content.
The publication of the article in the on-board magazine of Latvia’s national air carrier helps strengthen Uzbekistan’s international image as a safe, open, and attractive tourist destination and expand its recognition among audiences in Europe and the Middle East.
Aziza Alimova, UzA