Japanese marketing experience studied in Bukhara
A seminar on “Implementing an effective marketing strategy: Japan’s practical experience” was held in Bukhara.
It was attended by officials from regional, city, and district hokimiyats responsible for economic development, investment, and foreign economic relations.
During the seminar, JICA experts delivered a presentation on the latest trends in modern marketing.
The parties addressed key aspects such as developing core marketing strategies, building and promoting brands, designing products, analyzing market trends and consumer preferences, making data-driven decisions, applying modeling techniques, presenting national brands within a unified concept, and organizing joint international exhibitions and marketing events.
Japanese experts offered recommendations on helping local producers meet international trade standards, boost export potential, utilize consulting services effectively, and continuously monitor global market trends.
Discussions also covered advanced strategies to enhance trade, economic, and humanitarian collaboration between the two nations, along with the implementation of new joint initiatives.
Zarif Komilov, UzA
