Uzbekistan’s tourism potential showcased at WTM London 2026

Uzbekistan is expanding its presence on the international tourism market, offering foreign partners a wide range of travel opportunities – from exploring its rich historical and cultural heritage to gastronomic, ecological and active tourism.

Uzbekistan’s national exposition is showcased at the World Travel Market (WTM) London 2026, held from November 3-5 at ExCeL London.

Uzbekistan’s national stand (S4-502) brings together 11 participants, including Uzbekistan Airways, Beldersoy Resort, and nine travel companies: Orient Voyages, CATS, Rovet DMC, Sezam Travel, People Travel, Asia Luxe Travel, Orient Expeditions, Sanat Travel Experts, and Ziyara Tour.

The participants list demonstrates the diversity of the country’s tourism industry, covering air transportation, travel organization, the hotel business, and the leisure sector. The title partner of the national stand is Beldersoy Resort, showcasing the possibilities of mountain and nature tourism in Uzbekistan.

The exhibition also highlights the country’s multifaceted tourism potential. Foreign guests are invited to discover national cuisine, natural attractions, unique regional traditions, as well as modern leisure formats along with traditional routes through Samarkand, Bukhara and Khiva.

At this exhibition, Uzbekistan seeks to present itself not just as a destination of rich historical heritage, but as a country offering diverse opportunities for every kind of traveler.

Participation in WTM London creates additional opportunities to establish business contacts, promote national tourism products, discuss joint projects, and expand cooperation with international tour operators and travel industry representatives.

Aziza Alimova, UzA