Uzbekistan's hotels are becoming cultural ambassadors

Over 7.5 thousand hotels in Uzbekistan showcase national culture, offering travelers an immersive experience of the people's authentic spirit.

According to the Tourism Committee, more than 7,500 hotels and similar accommodations operate in Uzbekistan, with a capacity of over 207,000 beds. These figures present a large-scale opportunity to effectively represent Uzbekistan to the world community.

Expanding the role of hotels in introducing foreign guests to distinctive culture is becoming increasingly important. The Center for Certification of Tourist Services has developed a practical and methodological guide titled “Promoting National Identity in Hotels”.

The authors of the manual emphasize that national identity is not limited to wall paintings, traditional clothing or handicrafts. The cultural code shapes a holistic experience at every stage of a traveler’s stay – from check-in to departure. The document also sets out five key areas for integrating national identity into accommodation facilities across all regions of the country.

According to industry experts, even a single national symbol, a bowl of green tea, or a warm Uzbek greeting can leave a traveler with a vivid memory of the country.

Promoting national identity goes far beyond simple interior decoration, enabling every traveler to experience Uzbekistan’s unique character.

Muhayyo Toshqorayeva, UzA