Uzbekistan through the Euronews lens: from the Great Silk Road heritage to modern tourism appeal
A leading global media platform has brought Uzbekistan's rich cultural and historical heritage, ancient traditions, and tourism potential to audiences worldwide. Featured in Euronews Travel's Grand Voyager series, the video takes international viewers on a journey through Tashkent and Samarkand.
According to the Tourism Committee’s Press Service, the journey begins in Tashkent. The video takes viewers to the capital’s Islamic Civilization Center, metro stations known for their distinctive architecture, and the Plov Museum. Through these landmarks, viewers learn about Uzbekistan’s rich history, its contributions to Islamic civilization, and its national culinary traditions.
The next destination is Samarkand, one of the Great Silk Road’s most important historic centers. The video brings the Registan Square and Shah-i-Zinda memorial complex to life, showcasing their majestic architecture, distinctive mosaics, and centuries of history. Siab Bazaar, national sweets, an ancient paper-making workshop, and the traditional flatbread-making process offer a glimpse into everyday life in Uzbekistan, its hospitality, and its distinctive cultural atmosphere.
Hosted and presented by Lilly Dawes, this journey showcases Uzbekistan as an appealing travel destination, with its historic monuments, centuries-old traditions, distinctive cuisine, skilled craftsmanship, and rich cultural experiences.
Euronews, an international media platform, broadcasts in 166 countries and reaches more than 430 million households worldwide. In 2025, it averaged 150 million monthly TV viewers, while its digital platforms recorded 1.83 billion total video views.
Muhayyo Toshqorayeva, UzA
