One of the important measures for further development of tourism sector in Uzbekistan became the introduction of the institute of tourism brand ambassadors abroad.

One of the important measures for further development of tourism sector in Uzbekistan became the introduction of the institute of tourism brand ambassadors abroad.

In a short time, the number of tourism brand ambassadors of Uzbekistan abroad increased to 14. The main areas of their activity are the promotion and increase of recognition of the tourism potential of Uzbekistan. Tourism brand ambassadors abroad are well-known personalities and public figures in their country.

This was emphasized at Tourism Brand Ambassadors Forum in Uzbekistan, which was held within the framework of Tashkent International Tourism Fair “Tourism on the Silk Road”.

Tourism brand ambassadors of Uzbekistan in the Russian Federation – famous actor Yuri Stoyanov, in Israel – famous actor, art director of Handa Theater, Hay Davidov, and influential marketer from the United Kingdom Sophie Ibbotson shared their views on their activities and Uzbekistan.