National IT Technologies for International Tourism Exhibitions
Smart Chain LLC has developed NAZZAR innovative mobile application to actively develop information technologies in tourism.
NAZZAR is an application using AR (Augmented Reality) technology, which creates the possibility of integrating elements of augmented reality into any material carriers. NAZZAR icon displays an image of a real object, supplemented by various sound and video effects.
At ITB Berlin 2019 and MITT 2019 International Exhibitions, NAZZAR application provided an opportunity to acquaint visitors with tourism potential of Uzbekistan in a technological format. Visitors of the exhibitions using their smart phone cameras revived photos of people and places depicted in paintings. The use of this software product has formed a huge interest in Uzbekistan’s tourism.