Hyatt Regency Tashkent Hotel hosted the First World Influencers’ Congress.

On August 23, Hyatt Regency Tashkent Hotel hosted the First World Influencers’ Congress.

The event was attended by about hundred popular opinion leaders, influencers, bloggers, as well as representatives of ministries and agencies of the country, diplomatic corps. It was organized by the State Committee of the Republic of Uzbekistan for Tourism Development jointly with ministries of culture and foreign affairs.

Presentation of the country's tourism potential, reforms in tourism business was held at the event.

B2I meetings were held with participation of entrepreneurs and influencers, where representatives of local and foreign companies discussed prospects and concluded specific agreements on cooperation with influencers.

WIC Awards ceremony was also held on the same day.

World Influencers’ Congress will continue to organize a promotional tour in Samarkand, Bukhara and Khiva, where unique photos, videos and written content, revealing the tourism potential of Uzbekistan and posted on social networks, will be created.